1. Who We Are
We are Trendivos Clothing Co. Limited (“we” / “us”) and operate the Trendivos.com website, as well as our network of retail services (excluding any international franchise locations). Trendivos is a wholly owned subsidiary of Trendivos Holdings Limited.
We are registered in the United Kingdom under company number 00987654 and our registered office is located at:
Suite 8, Rosewood Park, Camden Street, London NW1 9XP, United Kingdom
We act as the Data Controller for your personal data and are registered with the UK Information Commissioner’s Office (ICO) under registration number Z8231175.
The legal frameworks that govern how we protect your personal information include:
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For UK residents:
The UK GDPR, as outlined in the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019, the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003. -
For EU residents:
The General Data Protection Regulation (Regulation EU 2016/679) applies, along with applicable local legislation.
Our designated EU representative can be contacted at:
Trendivos – EU Representative
3rd Floor, Kilmore House, Park Lane, Spencer Dock, Dublin 1, Ireland -
For California residents:
The California Consumer Privacy Act (CCPA) applies. -
For residents of other countries:
Your local data protection laws will apply.
2. What Is This Privacy Notice?
This privacy notice explains how Trendivos collects, uses, stores, and protects your personal data when you interact with our services — whether you’re browsing our website, shopping online, using our mobile app, or contacting us through any channel.
3. What Personal Data We Collect and When
We may collect the following categories of personal data:
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Title, full name, email address, date of birth, and gender
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Phone number(s)
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Purchase and transaction history
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Customer service interactions (calls may be recorded)
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Website, app, and interaction history
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Social media content and posts shared with us
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Product reviews and survey responses
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Billing and delivery addresses
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Attendance at events and travel preference data
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Shopping preferences (sizes, brands, categories, budget)
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IP address and device/browser information
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Data collected via cookies (see our Cookies Policy)
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CCTV footage and facial recognition (if visiting physical spaces, see Section 15)
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Audio and video from any body-worn camera footage (see Section 14)
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Physical characteristics collected via personal fit/styling services (e.g. height, eye color)
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Clothing and lingerie sizes
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Reasons for returns or cancellations
We collect this information when you:
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Register, browse, or shop via our website, app, or any digital channel
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Engage with us via social media
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Contact customer services by phone, email, or online forms
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Use personal styling or virtual fitting services
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Enter competitions, surveys, or promotions
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Submit reviews or customer feedback
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Purchase products or digital gift cards
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Visit stores equipped with CCTV (if applicable)
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Authorise third parties to share your personal data with us
4. How We Use Your Personal Data
We may use your personal data for the following purposes:
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To personalise your experience online and offline, including providing tailored promotions and recommendations
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To process orders, payments, returns, or refunds
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To detect, investigate, and prevent fraudulent or suspicious activity
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To provide customer service and respond to inquiries
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To maintain accurate customer records
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For analytics, surveys, and improving our website, services, and collections
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To allow third-party providers to perform services on our behalf (such as advertising and logistics), depending on your privacy preferences
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To send you marketing communications (where you’ve consented or where we’re permitted by law)
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To deliver personalised communication via styling or fit services
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To process contest entries or event registrations
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To manage our CRM systems in compliance with this privacy notice
5. Legal Basis for Processing Your Data
Under data protection laws, we rely on the following lawful bases for processing your data:
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Consent: When you have explicitly agreed (e.g. for receiving marketing emails)
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Contractual necessity: When it’s required to fulfill an order or deliver a service you requested
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Legal obligations: When we are required to comply with the law (e.g., disclosing to regulatory authorities)
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Legitimate interests: When it serves a business purpose and does not unfairly impact your rights (e.g., for fraud prevention or customer support)